Social Media Platforms Every Photographer Should Use 

by | Mar 6, 2024 | Uncategorized | 0 comments

Social Media Platforms Every Photographer Should Use 

by | Mar 6, 2024 | Uncategorized | 0 comments

Social Media Platforms Every Photographer Should Use 

By Nichole Wintheiser 

Utilizing social media is one avenue for creating a name for yourself as a photographer. But there are so many platforms, with new ones becoming available every day, that it seems impossible to stay on top of all of them. Even if you tried, you wouldn’t have time to do anything else. 

As a photographer, here are the top five social media platforms that you should be using. 

  1. Instagram 
  1. Vero  
  1. Pinterest 
  1. TikTok 
  1. Facebook 

Social media is a great way to show your clients that you’re not just a faceless corporation, but a person who works hard in your chosen photography niche.

You can showcase your behind-the-scenes work, everything that goes into taking a photo, and the products or services that you have to offer. Let’s take a more in-depth look at each platform. 

 Instagram 

 This platform is made for photographers. It is a quick and easy way to showcase your photos to over one billion active users.

People tend to spend just under an hour every day scrolling through the photos, so this is an easy way to get them to see your work.  

 The best part is, you don’t need a ton of followers for Instagram to be beneficial to you.

You just need people to engage with your posts by liking, commenting, saving, and sharing them.

Another huge plus, is Instagram pairs well with Facebook and TikTok, allowing you to share your videos and photos on three platforms with one post, making it easier and less time-consuming than it would be.  

 You can have up to five different Instagram accounts, so you can keep your photography separate from your personal account if you want. That way, if you want to grow your business, you can open up the privacy settings while still maintaining your family’s privacy. 

 Vero 

 Vero is a relatively new social media platform geared for everyone, not just photographers. However, it’s very beneficial to photographers because it doesn’t compress the photos like other platforms.

So, every image looks great on the interface. You can also share links to your blog, Etsy shop, and other social media accounts. 

 Another benefit of Vero is there are no ads or algorithms. You see media posted from your followers when they post.

This allows you to have complete control over what you see, and who sees what you post.   

 Pinterest 

Pinterest is a little different than the other social media platforms. It’s more of an inspiration platform than a popularity platform.

Pinterest allows you to create pins of your photos that will then be shown to others who are looking for what you have to offer. 

 Pinterest also serves as an inspiration platform for you. It allows you to search for new places to photograph, new techniques to try, poses to experiment with, and anything else you can think of.

If you want to find something, Pinterest is the place to go looking. 

 Similar to Instagram, you can create more than one account; Pinterest allows you to have four.

You can turn one of them into a business account that will allow you to create ads for your photography, along with claiming your website on that platform. This upgrade is free, other than paying for the ads. 

 TikTok 

 TikTok used to be for the younger generation. But then the global pandemic hit, and everyone was quarantining with no work and a lot of time on their hands, so more millennials joined and TikTok grew to about 500 million active users.  

 With TikTok, you make short videos, up to one minute long. You can add filters and music; you don’t have to say a word, unlike other video content.

There are a lot of TikTok trends that you can participate in and you can even just create a slideshow of your photos. 

 Facebook 

Facebook is the social media giant, with just under three billion active monthly users. Even if you hate Facebook, you need to have a presence there.

Interaction on Facebook isn’t as high as on other platforms, but your page followers are more likely to become customers. 

 Facebook, unlike Instagram and Pinterest, only allows you to have one account. However, you can create as many pages as you want. They are easy to build, and you can add a store to them, to sell any products or services.  

 There are also many buy/sell groups on Facebook that you can join, along with other photography groups for you to share your work and see what other people are up to.

It’s an easy way to give and receive feedback and helpful tips to become a better photographer. 

 Now That I Joined All of These Platforms, What Should I Post? 

 There are several things you can post on social media as a photographer. Here are a few suggestions. 

  1. Share your photos. Show people your work so they can get a sense of your style and your niche. You are more likely to be hired if people see what you can do. 
  1. Take your followers behind the scenes. Show your fans and followers your method for composing a photo, posing your models, or how you edit your photos.  
  1. Share a few tips and tricks. Have you found a way to make photographing in the cold winter easier? Or do you know of any hacks for keeping your camera safe while hiking through less than perfect terrain? Share them on your social media platforms to help other photographers out.  
  1. Hold a contest. Hold a contest to help you gain more followers. Have your current followers recommend their friends to your photography social media and give them a chance to win something in return. People are more likely to participate if they can win something. You can offer a free 15-minute photo session or a framed photo of their choice. The possibilities are endless. 
  1. Share links to your blog. Do you have a blog? If not, many website hosts can accommodate one, and they are easy to maintain once you start. Blogs are a good way to share more details of a photo session. You aren’t limited on word count. You can take your time setting the scene or sharing your camera settings. It can also be a nice alternative to creating a YouTube channel if you’re more comfortable behind the camera instead of in front of one. 

What Other Tips are there for posting on social media? 

Know your audience. Be active on the social media platforms that have most of your demographic.

If your audience isn’t on Vero for example, then you don’t need to spend as much time there. Also, research when the best times to post are for each platform. You want to be posting when your demographic is online to see you. 

Use a social media manager, like Hootsuite. Take a day and schedule all of your posts.

That way, you don’t have to be online every day to maintain a consistent posting schedule. Hootsuite will allow you to have three platforms for free.  

Set a timer for when you are spending time online.

That way, you don’t spend all day surfing social media instead of getting out taking photos. 

Link social media accounts to each other. You can easily share the same content on everything that way, saving you time yet allowing you to maintain active on everything.  

Sources: Expert Photography, Keywords Heaven, Fstoppers 

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