YouTube or Blog: Which is Better for Photographers? 

by | Mar 6, 2024 | Uncategorized | 0 comments

YouTube or Blog: Which is Better for Photographers? 

by | Mar 6, 2024 | Uncategorized | 0 comments

YouTube or Blog: Which is Better for Photographers? 

By: Nichole Wintheiser 

Many photographers use blogging and YouTube as a way to boost their photography sales and earn other income through advertising and affiliate links.

Ideally, you want to do both because the more income opportunities you can generate for yourself the better.

But, there are only so many hours in the day, and with your already busy schedule, you might have to pick and choose. How do you decide what route to take?  

Creating a YouTube channel and blogging each has their advantages and disadvantages. They are both meant to help you give your followers more insight into your business and how you set up for a photo session. Here are four categories that you need to consider when trying to decide which route to take.  

  1. Time 
  1. Equipment 
  1. Reach 
  1. Profitability 

These four topics are important factors when trying to decide which route to take. You will want to think about what is involved in blogging and creating a YouTube channel before you decide which one is ultimately better for yourself. Here’s a more in-depth look at each one to help guide your thoughts while making the decision.  

 

Time 

Creating a YouTube channel takes time because there is a lot that goes into each video. There is thinking about what you’re going to say, filming (sometimes more than once), editing, and uploading. And most of the filming has to be done while you’re taking photos on location, even if you do a voice-over later. 

Blogging takes time as well, but not nearly as much as creating a YouTube video. There isn’t quite as much involved in writing a blog post, just drafting, editing, and uploading.

While you’re writing, you don’t have to start over if you mess something up. And it’s easier to add or delete something in a blog. Blogging can also be done at your leisure after you’ve taken all the photos you want while on location.  

 

Equipment 

 For creating a YouTube video, you’ll need a spare camera and tripod, and video editing software.

The filming equipment will need to come with you in your camera bag with the rest of your photography gear, and carrying all of that gear can get heavy as the day progresses.   

 For blogging, all you need is an internet connection and a place to write your blog. That can be your laptop, tablet, or even your phone.

It helps to bring something to jot a few notes on while you’re out photographing. That way you can remember the little details that you want to incorporate into your blog. 

Reach 

There are 2.3 billion active monthly users on YouTube. Your photography niche will be there, and there will be people looking for videos on what you do.

There is a huge potential to reach your target audience, and turn your fans into customers. You can also watch other photographers to see what is working for them on their channel. 

There are a lot of blog hosting sites available, which makes finding you that much harder.

More people are also making the switch to video now, and don’t necessarily think to spend time reading blogs.

When writing your blog post, make sure to use keywords throughout to help search engines find you. 

Profitability 

Once your target market finds your YouTube channel, you can sell more of your photographs, along with any affiliate linking you chose to do.

You can sell your work by telling your viewers about it and creating a link to your website. But once your video is uploaded it’s harder to edit it. However, you can change the description title, and thumbnail. 

Blogging is similar in that you can have affiliate links in your blog posts, and if you pay for a blog hosting site, you can add other plugins such as a shop, or ads.

However, with blogging, it is a lot easier to go back to previous posts and add new affiliate opportunities or change the content entirely.  

Now That I Know the Pros and Cons, Which Do I Choose? 

Now that you know the advantages and disadvantages of both a YouTube channel and a blog, you should do some self-reflecting to determine which one is best for you. Here are a few other questions that you need to ask yourself when trying to decide whether to create a YouTube channel or a blog.  

  1. Am I comfortable recording myself and sharing the videos with others? If the answer is yes, then start a YouTube channel. If the answer is no, then start a blog. However, you might want to try filming a few videos, even if you don’t share them. You might surprise yourself and find that you enjoy it. You will also get better with more practice. 

  1. What is my skill set? If you can write, then blogging will be better for you. But if you can speak while being recorded, then YouTube is the route for you. 

  1. Would my niche benefit from video? Some niches, such as landscape photography, tend to benefit a lot from video. You can share the whole location you are at as the day progresses, instead of a few photos. Some places are hard to describe with words, but a video would capture everything you see. Whereas, product photography might not benefit as much, because there aren’t too many variables. 

  1. Where does my target audience spend more of their time? If your target audience is reading blogs, then that’s where you should invest more of your time.  

  1. How soon do I want traffic? YouTube videos tend to get more traffic quicker than blog posts do. But there are a few other factors such as your keywords and the description. 

 

What Are Some Other Tips That Apply to Creating Either a Blog or a YouTube Channel? 

  1. Be yourself. You want your viewers to see you for who you really are, not some robot who seems uninterested in what they are doing.  

  1. Create a schedule. This doesn’t have to be super detailed or complex. Write down in your planner, or computer calendar the days you want to upload content. Set a minimum goal of once a month, to as often as every day. Make sure it is attainable for your already busy schedule. 

  1. Be realistic with your goals. Don’t try and take on so much that it overwhelms you and you don’t do any of it. Keep it simple and gradually build into what you can accomplish. You don’t want this to become something you hate doing. 

  1. Content can be pretty much the same on both a blog and a YouTube video. However, somethings may be better for a video versus a blog. Words are nice, but you may not be able to capture the exact moment in time with them, whereas a video will take your viewers with you on your journey.  

  1. Share your content on your social media platforms. The more options you give your target audience for finding you, the easier it will be for them. If they have to work too hard to find you, they won’t. 

Sources: Medium, Shoot Philadelphia, Oberlo  

 

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