12 Most Popular Digital Marketing Strategies Used Today 

by | Mar 5, 2024 | Uncategorized | 0 comments

12 Most Popular Digital Marketing Strategies Used Today 

by | Mar 5, 2024 | Uncategorized | 0 comments

12 Most Popular Digital Marketing Strategies Used Today 

By Jason Berry 

 In today’s world, digital marketing is a general term that refers to a variety of online marketing strategies. 

Although most people believe it has a definite meaning, some struggle with its meaning. 

 Many of us don’t know what kind of digital marketing we are talking about. 

That is why it is necessary to understand the various digital marketing techniques. 

Digital marketing is any marketing campaign that uses a digital device. 


Still don’t know where to start.  Here are 12 best digital marketing techniques companies have achieved success through their digital marketing campaigns:  

  • Email Marketing 
  • Social Media 
  • Video Marketing 
  • Search Engine Optimization 
  • Search Engine Marketing 
  • Pay Per Click Advertising 
  • Influencer Marketing 
  • Affiliate Marketing 
  • Cell Phone Advertising 
  • Podcast and Internet Radio 
  • Display Advertising 
  • Messenger Marketing  


Read on as we focus on some of the most popular digital marketing tactics used by marketers today.  

Email Marketing 

This is one of the most effective and successful marketing techniques.  You will build up a strong relationship with the potential customer if you are sending regular email updates.   

 After a while, many of your subscribers will become your regular paying customers. 

Email marketing is far more than filling up a mailing list and delivering junk mail to your customers. 

Most email notifications that you send to the subscribers should have real benefits. 

 After a while, you should have a list of subscribers you have assembled and nurtured during their regular visits or by special emails. 

Such an email list could potentially turn into one of your greatest digital assets if built correctly. 

This is important for you to do for the reasons mentioned above.  This will take your company to a whole new level. 

Social Media 

 This is one of the most powerful digital marketing techniques available. 

Social media marketing cannot be underestimated at all. 

The truth is that if you don’t capitalize on social media ads, your company may have a steady loss of traffic and sales over time. 

 Social media marketing involves promoting a product or service via social media. 

The marketer can connect with customers on their social media account to promote a product. 

Customer confidence is built through social media marketing. 

 The best sales and conversions are achieved when the brand is liked. 

That is why, to take your company to the next level, you must use social media. 

Video Advertising 

Have you ever ended up in YouTube’s black hole? 

You’re not the only one who feels this way. 

Every month, over two billion people are scrolling together with you. 

Video marketing, which is often classified as content marketing, is an effortless way to reach people not only when they’re looking for entertaining content but also when they’re looking for reviews, how-to guides, and product information. 

People are using video in the same way they use the search! 

 You have two options, as with many other types of digital marketing platforms: paid and organic usage. 

We treat video in the same way we treat our website and social media: we keep people up to date and share useful, relevant content. 

However, when it comes to paid advertising, we use contextual moments to deliver relevant video content. 

For example, if I were launching a new video game company, I could send a relevant message to people watching video game videos. 

Search Engine Optimization 

 Optimizing your website will increase the search results in both Google and the other search engines. 

The search engine will display the results depending on how you’ve optimized your website. 

 Search Engine Optimization mostly has to do with using the right keywords when writing your web copy. 

There are several methods that you may employ to increase the standing of your website in rankings for Google and others. 

 You should be aware of the methods for your page to get a rank so that you do not get penalized by that search engine. 

SEO techniques are highly successful and inexpensive. 


Search Engine Marketing 

 SEM (Search Engine Marketing) is the method of buying traffic from search engines. 

Google AdWords is by far the most popular SEM technology that is out there. 

This is because Google is the largest and most widely used search engine. 

Your marketer may pay the search engines to place their message on many search engines such as Google and Yahoo. 

 SEM is a form of Internet advertisement. 

You should take advantage of the opportunity as soon as possible. 


Pay Per Click Advertising 

 Pay Per Click is like search engine marketing where the marketer pays the search engine for the visibility and promotion of their marketing campaign. 

 Social networking networks such as Facebook and Twitter deliver relevant PPC promotions that can easily be traced. 

Social networking advertising can also be published in users’ streams. 


Influencer Marketing 

 Influencers on social media can earn millions of dollars per post. 

So, where does influencer marketing fit into the bigger picture of digital marketing? 

Influencers are typically paid word-of-mouth referrals who help a brand with social proof and brand awareness. 

Typically, if an influencer recommends a product or service to their loyal audience, they’ll believe it. 

Influencers can be used in a variety of ways by digital marketers, including the well-known payment for posting, product collaborations, and guest blogging on a company blog. 

Influencer marketing is when you use someone’s credibility and audience to promote your product. 

 Consider who influences your target audience when choosing influencers. 

Who do they listen to or seek advice from?  This is where the magic happens: align your passions and brand values with someone who shares them. 

Do you want to get the most out of your influencer marketing campaign?  Make a point of mentioning your influencers in your paid advertising to boost your brand’s social proof. 


Affiliate Marketing  

 Affiliate marketing is a type of marketing that involves paying content creators a commission for any conversion events that are attributed to them. 

It can be found in influencer marketing, content marketing, or both. 

Let’s say you hire a publisher to create a piece of content for your company that includes a link to your product’s purchase page. 

You may offer the publisher a 10% discount on all sales made through their website in exchange for them becoming an affiliate for your company. 

 Tracking links or a special discount code may have been used to carry out this. 

There are a variety of affiliate marketing networks available worldwide, some of which are more general and others that are more niche-specific. 

There’s also the option of starting your own affiliate network, which requires some effort but avoids the fees associated with joining a pre-existing network. 

 Affiliate marketing is popular among digital marketers, regardless of how you do it.

It incentivizes publishers and content creators to create original content for your brand, and you only pay if a sale occurs. That sounds fantastic, doesn’t it? 


Cell Phone Advertising (SMS texts)  

 SMS (short message service) marketing is the practice of sending promotional content to customers via SMS or text message, such as exclusive offers, product updates, customer loyalty rewards, or any other marketing information. 

 Customers will opt-in to receive marketing offers from you via SMS message in an SMS campaign, which works on a permission-based model. 

Customers give their permission to be added to your SMS campaign and database by texting a designated keyword to a short code, which is usually a five-digit number. 

You could also get permission from customers to collect their phone numbers while you’re on the phone with them, via a sign-up form on your website, or at the register in your physical store. 

 Reminders, delivery notices, limited time or exclusive offers, and redeemable coupons are all common uses for SMS and text marketing. 

Through polls or survey-type messages, SMS marketing can also be used to increase customer engagement. 

 SMS is an instant way to market to your audience and build customer loyalty because text messages are typically opened within five minutes of receipt.

Another advantage of text message marketing is the ability to receive automated responses.

Finally, your SMS marketing tool will usually provide you with options for easy phone database classification and management. 


Internet Radio & Podcast Advertising 

 Radio is one of the best mediums available to advertise your business.

You can sponsor a program to advertise your product or service. 

 We now have a new medium to play in and reach our audiences, thanks to the rise of podcasts and the shift in music-listening habits thanks to major players like Spotify and Apple Music.

Content marketing can also apply to branded podcasts.

The world of digital audio advertising is just getting started, with simple options like inserting audio ads into relevant podcasts for your business, as well as more advanced options like audio ads targeted to specific demographics, interests, or contextual moments on Spotify.

While we’re still figuring out how to track listens that lead to purchases or sign-ups, there’s a big opportunity in audio advertising that allows for new creative thinking and reaches audiences at key times throughout the day. 

Display Advertising 

 You’ve already seen the banners on websites urging you to pay attention to whatever they’re offering.

They’re making use of display ads! Using videos, photographs, GIFs, or text in digital marketing in contextually proper places can be one of the most successful means of advertising your company. 

Would you like to try to target a woman’s audience? 

Be creative and buy some advertising banners on women’s networking websites. 

 Advertising on display usually happens via the biggest ad network Google Display Network, where you take advantage of various publishers’ and websites on display. 

It’s an excellent means of generating brand recognition, and this form of digital marketing is also always changing.  


Messenger Marketing 

 We hear a lot about 1:1 marketing and how digital platforms can help brands communicate with their customers in a more personalized way. 

Messenger marketing, on the other hand, takes it to another level. 

Rising in popularity over the past few years, companies have also used conversations to build personal relationships with their customers in a place where they feel comfortable, helping push them to convert or answer any questions that might influence their decision. 

 Messenger marketing can be used manually or in conjunction with chatbots to automate much of the conversational process. 

Many companies today are using messenger marketing to qualify leads or provide 24/7 customer service without having to pay a team to be available at all times. 

This is thanks to the abundance of messaging apps like WhatsApp and WeChat. 

 Almost all social media sites have their own direct messaging features. 

With over 2.6 billion people worldwide using messenger apps, it’s critical to consider how the company can use the medium to communicate with consumers. 



 New platforms, ideas, and types of digital marketing emerge on a daily basis, making the world of digital marketing truly endless.

While it’s never easy to know where to begin, we suggest starting with yourself, your company, and your customer.

Who are you speaking with, where do they spend their time, and what is appropriate for your company?

There’s plenty to choose from, and now is the best time to get started! 








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